Researching Fonts

Though it's not something we actively think about, the font of a product says a lot about it. Think about the New York Times, for example; they have such a resonant and unique font that they're known for it; they're known for having an old-timey, serious vibe--a sentiment that their title clearly conveys. Or take up Rolling Stone and think about how its title's font affects the feeling it gives off. Or think about Vogue and its chic and sophisticated font. Ultimately, the point I'm trying to make is: the font makes the magazine, too.

So, I've been messing around with fonts and trying to find the perfect one for my magazine. While thinking about which type of font I should use, I consulted with a friend of mine who is in my school's Communication strand and has been taught about design elements with their teacher.

"It's better to use Serif due to readability and to make it stand out more. For titles, it's better to use Sans Serif, especially when surrounded by Serif fonts. It screams "fresh, clean, straight-in-your-face," but in a good way," they told me. So that's what I did.

Since my friend told me to not even consider a "Serif," I decided to look into other types of fonts... and I ended up learning about  F o n t  P s y c h o l o g y:

Serif: This is typically the type of font used on legal, important documents. An example is the famous Times New Roman. Keywords of this font's vibe: traditional, professional, respectable, familiar.

Sans Serif: This one's difference from plain Serif is that it doesn't have its "feet" (visual explanation below). Keywords: stable, clean, modern.

Script: Unfortunately, I didn't find any font on Blogger that fit this example, but it's a font that indicated elegance and grace. Keywords: elegance, affection, cursive, creative.

Display: These are "out of the box" fonts. Keywords: fun, unique, expressive, amusing.

There are MANY more types of fonts out there than just these four examples, but you get the gist. The point of my research was to find the perfect font for my title, and after tons of tries, I think I finally found the perfect one.