Analyzing What Comprises Music Magazines: Dissecting Tastemakers
Picture from here.
Essentially, a music magazine focuses on music and/or its culture. They can include album reviews, breaking news, photo essays of concerts, music recommendations, etcetera. Over the past years, music magazines--and just magazines in general--have diminished in amount due to the mainstream use of technology and the fact that the print industry is dying.
But regardless of its lacking popularity, some magazines like Rolling Stone, Mixmag, and Billboard are still standing still and thriving.
Today, specifically, though, I would like to focus on a not-so-popular magazine that deserves all the attention it gets and more: Tastemakers.
Tastemakers is, as stated on their website, a music magazine that "exists to give Northeastern [University] students a voice in the music industry and help members develop their craft." They publish four issues every year and allow students from Boston to contribute to their product.
I, personally, went to Boston in March this year and visited the university, and as soon as I entered the school's cafeteria, the magazine's staff handed me their newest issue with a bright smile. As I flipped through the pages, I fell in love with its unique style and aesthetic and felt inspired to make my own music magazine.
So before I went ahead and started planning for my own product, I decided to analyze Tastemakers' characteristics and elements.
A music magazine's style and aesthetics usually depend on the genre of focus: pop music magazines are usually bubbly and bright in color and have lots of text (ex. Classic Pop) but other genres like rock typically have darker colors (ex. Classic Rock). While flipping through several of the magazine's issues, I noticed that they don't necessarily retain a specific color scheme or style for every single publication; sometimes they have original photos on the cover but other times they have some sort of art piece as the center of attention.
The overall aesthetic of each issue depends on what genre of music or specific topic they focus on. For example, for their 47th issue, they centered the magazine on classical music and thus the cover was a calming and elegant blue and the design itself was very simplistic and neat. However, on their 53rd issue, they focused on drag music, so the cover was a very bright pink/fuchsia background with a digital art piece to the side to emphasize the main focus of the issue.
The point is, Tastemakers has a flexible aesthetic that fits with who their target audience is: young adults with an interest in all sorts of music news and tastes.
Given Tastemakers' money source (Northeastern University), they don't have the need to market, but if they had to, they would probably seek for advertisements from music stores like Guitar Center, Virtuosity Musical Instruments, etc that exist in Boston or maybe other kinds of stores that are tailored for their target audience.
Tastemakers is a magazine that contains youthful, quirky and colorful visual elements as well as relevant news, personal essays, recent concert pictures and such to maintain their audience captivated with every single issue that they release. It's definitely a great example to follow for the product that I want to make and I can't wait to see and learn more from them.
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